Amazon's side of the deal
See the deal from Amazon's side: the funding it will ask for, and why. Your numbers stay in this browser tab. Nothing is saved or sent.
Amazon will ask you to
€10,641
Without funding, Amazon would lose money on 1 of 3 ASINs at the deal price.
, step by step
Your funding takes Amazon's margin from 25.6% to 49.5%.
1 ASIN has no Net PPM entered: Amazon's goal is assumed for it, and it is left out of the margin comparison above.
Opens the calculator in a new tab with 3 ASINs filled in from this ask. Nothing is sent to a server. Add your baseline units there, and your list cost for any ASIN not in your product library.
: what lifts or drags Amazon's margin
Amazon's margin on the deal is each ASIN's , weighted by its share of deal sales. A big ASIN at a low margin pulls it down.
- Push B0EXAMPLE3: 19% of the deal at 60% margin (+2.9pp on Amazon's margin).
- B0EXAMPLE2 is 57% of the deal at 41% margin (-2.1pp). Fund less or move volume to accretive ASINs.
| Mix | Rate | Pull on Amazon's margin in the deal | ||
|---|---|---|---|---|
| ASIN | dragslifts | |||
| B0EXAMPLE3 | 19.2% | 47.5% | 59.8% | +2.9pp |
| B0EXAMPLE1 | 23.3% | 26.5% | 41.0% | -0.8pp |
| B0EXAMPLE2 | 57.5% | — | 41.0% | -2.1pp |
The deal
ASINs in the deal 3/3
| Your inputs | What Amazon asks | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Row | € | € | € | % | count | % | € | what set it | / unit | share of the ask | today to after | Remove | |
| 1 | €67.41 from lowest | €24.46 44% of price | €4,402 41% of ask | 26.5% → 41.0% | |||||||||
| 2 | €31.49 from list | €6.57 25% of price | €6,239 59% of ask | assumed → 41.0% | |||||||||
| 3 | €16.65 from lowest | €0.00 0% of price | €0 none | 47.5% → 59.8% | |||||||||
Deal price: the required discount off the lowest of the current, list and lowest prices, as Amazon sets it. Funding brings Amazon back to the higher of its goal and the ASIN's margin today. A blank VAT uses the market's standard rate; a blank Net PPM assumes Amazon only defends its goal.