Terms & Conditions

These terms are an agreement between you and Montalvo Enterprises Ltd, a company registered in England and Wales (company number 17397350), registered office 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom, trading as Ringo Analytics(“we”, “us”, “our”).

When you tick the box at signup or after a terms update, you accept the version shown at the top of this page. If you are accepting for a company, you are confirming you are authorised to bind it, and “you” means that company.

Ringo Analytics is a business tool, intended for companies and not for consumers or anyone under 18.

Ringo Analytics evaluates the profitability of trade deals for brands selling through Amazon Vendor Central. You enter the economics of a deal; the tool applies fixed, published arithmetic and returns a verdict.

It is a decision-support tool. It is not financial, accounting, tax or legal advice, and it does not tell you whether to fund a deal. You remain responsible for your own commercial decisions.

The quality of the output depends on the quality of what you put in. Where we supply a default assumption (a co-op rate, an uplift benchmark) it is an estimate, flagged as such, and you should replace it with your own figures.

You can use the open calculator without an account. To save anything, you need one.

We sign you in with a one-time link sent to your email address, so there is no password.

Note that anyone who can read that inbox can sign in. If someone with access leaves your business, change the email address on the account.

Tell us at admin@ringoanalytics.com if you think someone has gained access who should not have.

This clause is the point of the document, so it is the plainest one here.

You own everything you put in. Your invoice prices, list costs, volumes, cost structures and deal terms remain yours. We claim no ownership of them.

We treat them as confidential. We will not disclose your deal economics to anyone, will not sell them, and will not share them with any other customer. Our people access them only where it is necessary to run or support the service, or where the law requires it.

This obligation is deliberately wider than data protection law requires. Data protection protects people, not companies, so your margins get no protection from GDPR at all. This clause is what protects them. It continues to apply after you stop using the service.

You can take it with you, and you can delete it. Export your saved data at any time. Delete any entry, or your whole account, from your account page. When you delete an account the data goes, and is removed from encrypted backups within 30 days.

We learn from the data our customers save, and you permit us to use it for a single purpose: making the tool more accurate for everyone who uses it. In practice that means replacing our estimated default cost rates and uplift benchmarks with figures observed across many deals, and flagging when an input looks unusual for its market and category.

That purpose is the whole of the permission you are giving us. It does not extend to any other use.

Before anything is used this way it is stripped and coarsened so it cannot be connected back to you, your account or your company. Identifiers are removed rather than hashed. Product codes are deleted. Figures are converted into bands and ratios rather than exact values. Nothing is ever surfaced from which a single business could be identified.

One consequence worth stating plainly rather than burying: because the pooled figures are genuinely anonymous, they are no longer your data, so they survive the deletion of your account. We cannot unpick them, because by design nothing connects them to you.

If you would rather your data were not pooled at all, there is a switch in your account settings. Turning it off costs you nothing and changes nothing else about the service.

• Resell, sublicense or white-label the service without our written agreement
• Scrape it, or use bots or automated tools against it
• Reverse-engineer the calculation engine, or copy it into a competing product
• Upload anything unlawful, or anyone’s personal data you have no right to hold
• Try to break, overload or gain unauthorised access to the service
• Create repeat accounts under different email addresses to extend the free trial

New accounts get 7 days’ full access, free, with no payment card required. The trial includes the full Pro feature set, with up to 10 ASINs per deal and 200 saved deals.

When the trial ends, if you have not subscribed:

• Your saved data is locked, not deleted. You keep the open calculator.
• We hold it for 30 days, so you can subscribe and pick up exactly where you left off.
• We will email you when the trial ends and again before the 30 days are up.
• After 30 days it is permanently deleted. Export it from your account page any time before then.

Nothing charges automatically. Subscribing is an active choice you make at the end.

Subscriptions are charged monthly in advance. The prices below are the total you pay: any VAT that applies is already included, so the figure you see on our pricing page is the figure that reaches your card:

If you are a business in the EU and give us a valid VAT number at checkout, the reverse charge applies and no VAT is added; the total you pay is unchanged, and your invoice shows the reverse charge rather than a VAT line.

Payments are handled by Stripe; we never see or hold your card details.

We may change prices with 30 days’ notice by email. A change takes effect at your next renewal, never mid-term.

If a payment fails we will email you and try again. If it is still unpaid after 2 days, we may suspend access to the paid features. Your saved data is not deleted: it stays locked while the payment is outstanding, and comes straight back when you settle it. If the subscription ends without being settled, clause 9 applies.

Cancel any time from your account page. Your subscription runs to the end of the period you have paid for, then stops.

We do not refund part-periods as a matter of course. Where a charge has been made in error, or the service has not performed as described, contact us at admin@ringoanalytics.com. We will review it and put it right.

After cancelling, clause 7 applies to your saved data: locked for 30 days, then deleted.

The software, the calculation engine, the interface, the documentation and the Ringo Analytics name and branding are ours and stay ours. Using the service gives you a limited, non-exclusive, non-transferable right to use it for your own business.

The outputs you generate (verdicts, exports, PDFs) are yours to use and share as you see fit.

We aim to keep the service up, but we do not promise uninterrupted availability and we are not offering a service level agreement at this stage. We may take it down for maintenance, and we will give notice where we reasonably can.

We will keep developing the product, which means features change. If we remove or materially reduce something you are paying for, we will email you 30 days beforehand and you can cancel and take a refund of whatever you have paid for and not used.

Nothing here limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited under English law.

Subject to that:

• We are not liable for your commercial decisions. The tool informs a decision; it does not make one. If you fund a deal that loses money, that is a commercial outcome, not a defect in the software.
• We are not liable for lost profits, lost revenue, lost business, lost goodwill, or indirect or consequential loss.
• Except as expressly stated, the service is provided "as is" and we exclude implied warranties so far as the law allows.

Our total liability in any 12-month period is capped at 2.5 times the monthly fee for your plan at the time the claim arose, or €50 if you are on a free trial. In practice:

Why the cap is where it is: deals evaluated on this tool can be worth far more than a subscription costs. We cannot carry that exposure at this price, and no tool at this price does. If you need contractual cover proportionate to the deals you are running, talk to us about an enterprise agreement rather than relying on these terms.

You can stop using the service and delete your account whenever you like, without telling us why.

We may suspend your account immediately if you seriously break these terms, if you do not pay, or if the law requires it. We will email you to explain why. Suspension does not delete anything. Contact us at admin@ringoanalytics.com and we will restore access once the issue is resolved.

If we close an account permanently, you get 30 days to export your data before it is deleted. We will not cut you off from your own numbers without warning.

Clauses 4 (confidentiality), 5 (pooled data), 10 (our IP), 12 (liability) and 15 (governing law) continue to apply after the agreement ends.

If we make a material change, we will email account holders 30 days before it takes effect, so nobody finds out by accident. Carrying on using the service after that means you accept the change.

If you do not like it, cancel before it takes effect and we will refund whatever you have paid for and not yet used. You should not be locked into terms you did not agree to.

Privacy. How we handle personal data is set out in our Privacy Policy, which forms part of these terms.

Whole agreement. These terms and the Privacy Policy are the entire agreement between us and replace anything said beforehand. Nothing in this paragraph limits liability for fraud or fraudulent misrepresentation.

Nobody else can enforce them. The Contracts (Rights of Third Parties) Act 1999 does not apply.

If one clause fails, the rest stand.

Not waived by inaction. If we do not enforce something straight away, we have not given up the right to.

Assignment. You cannot transfer these terms without our written agreement. We may transfer them to a company that acquires our business, on the same terms.

Governing law. English law governs these terms. The courts of England and Wales have exclusive jurisdiction.

Contact. admin@ringoanalytics.com